Overview
Identity Lattice Pro adds reviewer queues, household clustering, and policy templates so analysts can approve merges before they reach campaigns. Built for brands with subscriptions, gifting, and shared devices.
Identity Resolution
Identity Lattice Pro
Probabilistic and deterministic keys with reviewer workflows for complex households.
1,380,000 KRW / month · Rolling monthly
Capabilities
- Household graphs with explainable match reasons
- Reviewer inbox with audit trail exports
- Custom stable IDs for loyalty and POS
- Trait lineage snapshots after each merge
- API for partner clean rooms without raw exports
- Weekly digest of unresolved edges
- Optional on-call pairing for launch weekends
Outcomes
- Cut conflicting profiles before they hit journeys
- Document every merge for external reviewers
- Ship safer lookalike seeds to ad platforms
Responsible partner
Rina Cho
Owns schema contracts and reconciliation jobs across regions.
FAQ
Lattice routes unresolved edges to Slack or email in digest form; thresholds are configurable per workspace.
Yes. You can supply deterministic keys while Lattice handles probabilistic suggestions around them.
Legal review of household definitions is your responsibility; we provide templates only.
Operator notes
“The reviewer inbox is picky in a good way—our team finally agrees on what “household” means before campaigns fire.”